Disney+ “feels like home” campaign

Disney+ just feels different than other streamers, primarily due to the emotional connection people have with the IP. The goal of this campaign was to show what makes Disney+  indispensable to subs by communicating how Disney+ feels... like home. Clip spots voiced by Loki himself, Tom Hiddleston.

Three “Feels Like Home” shoot spots below. In the first, we watch a young Star Wars fan grow up before our eyes — Boyhood style — until we see him watching Mandalorian with his child. In the second, we follow the life of a girl who loves Disney. In the third, we see a Marvel and Pixar fan grow up. The cool thing about these spots? All three stories are interconnected: The Star Wars boy marries the Disney girl and they have a child who just so happens to love Marvel and Pixar. You’ll see what I mean. VO by the fabulous Rosario Dawson