social: E! Tweets
E! is evolving, becoming more irreverent, cheeky and even more tightly intertwined with pop culture. Though not many people—hardcore viewers or just curious onlookers—really know what E! stands for a channel or brand. But instead of telling people what E! is all about, we created a campaign using real social media posts from actual E! fans to communicate what the contemporary E! brand is all about. This is a global campaign where we localized spots to best suit our various territories. For regions where Twitter is WAY down the list of popular social media platforms, we used the name ‘Social DeliverE!” in order to cover off on Instagram, Facebook, etc.