NBCUniversal

There’s certainly a lot of content out there.

As CD for E! International, our goal was to create work that breaks through, is attention-grabbing, on-strategy and different in the best of ways. Oh, and that would play globally. Work based on a compelling idea/concept…instead of just cutting together collection of clips.

true hollywood stories

Pan-regional

the wild side vacation stunt

Pan regional

BOTCHED “MASTERPIECE”

Pan-regional.

The spot below is for a show called Botched which is about plastic surgeries gone bad. To create it we commissioned real oil paintings that themselves have been “botched” then shot and produced the promo in-house. Promax was very kind.

The rest of this and other campaigns from the show are elsewhere on this site.

Happy BDay Khloe

GENERATION M.E.

Generation M.E. (Middle East) was a groundbreaking special focusing on the exploits and accomplishments of powerful women in the region. Which was a huge deal for the Middle East and just really cool in general.

E! SIZZLE

Happy 40th

Pan-regional and created in-house.

how do i look?

A great show from our South African affiliate about transformation and female empowerment. Which means it’s the mathematical opposite of “Botched.”

KARDS VIDEO GAME CAMPAIGN: LINEAR/SOCIAL

Somebody once said “Life is a game.” It wasn’t me, but we employed that little chestnut as our strategy to promote the 2020 season. Each spot is based on a different era/style from video game history, and all were created in-house. Here’s one of them:

girls night in movie stunt

For Australia and New Zealand

rhwbh

happy mother’s day to one and all

For the UK

SEASON 1 CATCH-UP

The brief for the Season 2 Very Cavallari catch-up, the brief was to offer a primer/reminder of the storylines from Season 1. So we basically created a spot that showed all of it.

2019 Holiday Campaign

We created three holiday promos for three different shows. This one’s for the Christmas edition of Very Cavallari.

E! SOUTH AFRICA BRAND CAMPAIGN

With negotiations coming up with DStv, our African service provider, we created a 360º campaign to show our love and dedication to both DStv and the Continent. The E! brand spot below features some of the biggest names in Africa professing their love of everything pop culture and E!. Bonus: I learned much about African slang.