the greatest stories campaign
Created specifically for the Summer Olympics, this campaign features five distinct spots—or chapters—that ran during the games. Each spot draws a connection between stages inspired by Joseph Conrad’s “The Hero’s Journey” that are inherent in all great stories… and with the Olympics themselves: From the opening ceremonies (where our first spot in the campaign, “Beginnings” ran) to the medal ceremony where lifelong dreams are realized.
ACT 1: BEGINNINGS
ACT 2: JOURNEYS
ACT 3: CHALLENGES
ACT 4: TRIUMPHS
ACT 5: ENDINGS